Intimissimi is pleased to celebrate the opening of their New York flagship store with Ana Ivanovic, Dakota Johnson, Ella Mills, Irina Shayk, and Sarah Jessica Parker.
The 5400 sq. ft. store, located on Fifth Avenue, is the brand’s first foray into the U.S. market. This will house both Intimissimi and Calzedonia product across three floors in an intimate boutique setting.
Initially launched in 1996, Intimissimi is known for its high quality Italian lingerie and expert craftsmanship. While the brand has quite a large global footprint, their boutique feel and weekly product deliveries give each store a local, welcoming feel.
“We never wanted to rush into a market before we felt we were ready,” Sandro Veronesi, Founder and President of Calzedonia Group says. “We feel now is the time for us to expand across to the US – we’ve found the right location, and are ready to make a splash.”
The flagship marks the beginning of Calzedonia Group’s presence in the United States. The brand is projected to open 20 stores along the east coast by 2018, with plans to open several shops on the west coast shortly thereafter.
The Intimissimi flagship is located at 601 Fifth Avenue, New York, New York.