When the beauty & fashion industry come together, well, that’s a show! A L’OREAL X BALMAIN show.
It’s almost impossible to talk about beauty without fashion or vice versa. Since these are two of the most important global industries, it’s clearly impossible not to get excited when Parisian fashion house Balmain launches a lipstick collection with a brand like L’Oreal!
‘UNITED, WE ARE INVINCIBLE’ – #WEAREINVINCIBLE
The campaign motto and hashtag supports not only the connection between fashion and beauty industry but the one between people in general.
The capsule collection contains 12 couture matte lipsticks by L’Oreal Color Riche range that are meant to be worn by any complexion and personality. For this purpose, the lipsticks are divided in three themes: ‘TRIBES’: TRIBE GLAMAZONE’ (Green), ‘TRIBE COUTURE’ (Black) & ‘TRIBE ROCK’ (Blue). Each ‘TRIBE’ contains four lipsticks and every shade represents a concept, a state of mind or a feeling.
‘No matter your origin, no matter your tribe. Come together, be seen, be heard. United, we are invincible. Because we are all worth it’ – Olivier Rousteing. The lipsticks will be available starting September 2017.
The models featured in this campaign are Alexina Graham, Cindy Bruna, Doutzen Kroes, Grace Bol, Lara Stone, Luma Grothe, Maria Borges, Ming Xi, Neelam Gill, Soo Joo Park, Valentina Sampaio and Ysaunny Brito.
Let’s see the L’OREAL X BALMAIN products!
#1 TRIBE GLAMAZONE (Green)
Orange shade is FEVER, Brown shade is GLAMAZONE, Beige shade is URBAN SAFARI & Khaki star shade is BALMAIN INSTINCT.
#2 TRIBE COUTURE (Black)
Red shade is DOMINATION, Purple shade is LIBERATION, Coral shade is CONFESSION & Rose Gold shade is CONFIDENCE.
#3 TRIBE ROCK (Blue)
Dark brown shade is POWER, Grey shade is LEGEND, Blue shade is REBELLION & Purple shade is FREEDOM.
So, which L’OREAL X BALMAIN TRIBE would you join?
Photo Sources: Balmain Facebook (main), L’Oreal Facebook.