Your new favourite organic skincare brand
“For the Nordic people often introverted and solitary beings what is on the inside has always been more important than how we look. That`s why we insist on truly effective ingredients, honest claims, environmentally friendly packaging, care, passionandrespect. Because a radiant heart leads to radiant skin.” Are you sold, yet?
Madara comes from Latvia and I find it even more interesting for this reason. 4 passionate women created the brand out of their love for all things healthy and natural. It is now a well known international brand, with over 80 products, all ECOCERT certified.
Browsing through their shop and presentation, they seem to have something for every need you may have – body, hair and face, summer or winter. Amongst their most popular ranges we’ll find the SOS Hydra products for complete hydration of your skin, the SMART Antioxidants mix for a young complexion, the anti-aging solution called THE MIRACLE or the City CC concealing creams, great for the urban ladies, always tired and exposed.
What I really like is their JET SET Travel Kit with some skincare essentials in mini formats & their name. Madara is the local word for yellow-weed, the mysterious and delicate flower you’ve probably admired hundreds of times.