#WearTheChange is the latest collection launched by C&A for the entire family. The products are made of organic cotton in a sustainable production environment. The basic T-shirts are Cradle to Cradle certified, Gold level, made from Bio cotton.
Other materials used are the recycled cotton and polyester, in order to reduce waste. “All attributes are gathered under the umbrella #WearTheChange – a collection that comprises items dedicated to women, men and children”, says Kristina Büttner, Marketing Director C&A Europe.
“Sustainability means rethinking how we design our products for their next life. We want to move towards an apparel industry that uses and reuses safe materials, protects ecosystems and provides dignified work for people. We believe in ‘circular fashion’. Our vision is to move toward a restorative circular economy, where nothing is wasted in the creation or disposal of our clothing.”
The first #WearTheChange collection will be launched this month and will be available all over Europe. Prices start from 4 euro for babies bodysuits, Cradle to Cradle t-shirts start from 6 euro and jeans prices start at 19 euro.