Frédéric Fekkai took ownership of the French brand Cote Bastide, a 26-year-old skin-care company based in Aix-en-Provence. The news is he will work on a few lines of creams, serums and fragrances.

The famous hair guru and businessman Fekkai will put into focus Provencal ingredients such as honey, amber and lavender. The artisanal products with dreamy packaging flaunt a few beautiful names: Neroli Lumiere, Ambre Soir or Miel de Lavande. Jolie, n’est pas? 🙂

The brand’s U.S. site will open for business January 11 2017, and there are already plans in place to build a New York concept store. The international shop is still on hold.