5 up and coming watches brands you really need to follow.
I think I got this from my dad – the love for watches I mean – but in the last couple of months I’ve gone crazy discovering new watches brands. They generally come from the Scandinavian region and have GREAT Instagram profiles – so it is also an aesthetic pleasure. Of course I have my eyes (and heart) set on a model, of course it’s going to be added to cart ASAP, but in the meantime you can join in on my guilty pleasure.
#1 Rosefield – my absolute passion and the brand that started all this watch browsing for me. This is what they say: ROSEFIELD watches combine the Dutch minimalist design on one hand with contemporary New York fashion aesthetics on the other hand. The result is a series of contemporary fashion watches with an offbeat twist to punctuate your look. This is what I say: Follow them and their delicious Insta profile!
#2 Klarf – new discovery, high on the list. This is what they say: KLARF is a fusion of Scandinavian minimalism and classic British aesthetic. Our timepieces modernise classic style and take design inspiration from Swedish and British roots. Their legacy of fashion and design, diverse subcultures and natural fusion of modern and traditional elements are present in everything we do. This is what I say: They also have a line for guys so maybe Valentine’s day comes with a his and hers set?
#3 MVMT – many products, including women’s and men’s line, separate straps and sunglasses, they want to create an online revolution. This is what they say: We were founded on the belief that style shouldn’t break the bank – our goal is to change the way you think about fashion by offering high-quality minimalist products at a revolutionary price. This is what I say: They look clean & crisp and I thing the 2 guys behind the brand have a good thing going.
#4 Cluse comes from Amsterdam and I think it speaks about the laid back, yet fashionable spirit of the city. This is what they say: A CLUSE watch brings the best out of your look and completes your outfit. CLUSE is there not only to indicate time, but to define your best moments and captivate attention in all simplicity. This is what I say: I am tempted by their story and aesthetic, especially for the metallic straps model.
#4 Aevi – they come from Stockholm – need I add more? This is what they say: A collection inspired by Scandinavian minimalism, the Aevi is a modern take on timeless classics – elegant yet contemporary. Minimalist with an edge. This is what I say: I am tempted by their story and aesthetic, especially for the metallic straps model. This is what I say: they can be a nice addition to the collection and I like their community oriented business model. Way to go, guys!
One more important thing you need to know! Besides the clean, cool look, all these brands have one more thing in common: the affordable price. They all believe style doesn’t have to be pricey so they have found some ways to balance quality and cost, resulting in good looking affordable pieces. So maybe, one of each?