Can you believe it? H&M Studio, the collections we’re always excited to see, turn 10 this year! Launched in 2013, the biannual collections are developed in-house by a dedicated design team at the brand’s Stockholm atelier. The A/W23 collection marks 10 years of H&M Studio, and a new chapter for the limited-edition collections. In a newly expanded remit, from this season H&M Studio will comprise a creative framework that encompasses multiple limited-edition collections per year, with several drops per season.

Sculptural Black for A/W 2023

Inspired by fashion’s taste for the thrilling simplicity of black coupled with silhouettes that semaphore restraint, the collection channels the stark sophistication of film noir heroines. Decisive, daring, and tailored to perfection, sharp suiting and sculpted outerwear are offset with embellished wardrobe staples and polished accessories. The H&M Studio A/W23 collection will be available in selected stores and at from September 28th.