From chocolate brown to an iconic saffron shade, the new Louis Vuitton packaging tied in blue ribbon, looks much more playful now.
Initially a luggage and trunk manufacturer, the French company recently launched the “Safran Impérial” branding colors after becoming so famous for their luxurious dark elements.
The new identity is familiar to those who like Vuitton’s traveling objet&accessoires. There was a Citroën trunk made in 1924 in this shade for example.
We need to mention the interior of the boxes as well. They have a soft beige similar to their suede products.
How do you like the new LV colors?