Your new favourite organic skincare brand

“For the Nordic people often introverted and solitary beings what is on the inside has always been more important than how we look. That`s why we insist on truly effective ingredients, honest claims, environmentally friendly packaging, care, passionandrespect. Because a radiant heart leads to radiant skin.”  Are you sold, yet?

Madara comes from Latvia and I find it even more interesting for this reason. 4 passionate women created the brand out of their love for all things healthy and natural. It is now a well known international brand, with over 80 products, all ECOCERT certified.

Browsing through their shop and presentation, they seem to have something for every need you may have – body, hair and face, summer or winter. Amongst their most popular ranges we’ll find the SOS Hydra products for complete hydration of your skin, the SMART Antioxidants mix for a young complexion, the anti-aging solution called THE MIRACLE or the City CC concealing creams, great for the urban ladies, always tired and exposed.

What I really like is their JET SET Travel Kit with some skincare essentials in mini formats & their name. Madara is the local word for yellow-weed, the mysterious and delicate flower you’ve probably admired hundreds of times.

You can find out more about the brand online or check the products out at MioBio and other selected stores around the world.