Because Pantone says it should be Greenery.
Yup, that’s the color of 2017, no doubt about it! Very crisp and clean this Greenery as Pantone calls it, “a fresh and zesty yellow-green shade.” The institute associates it with “new beginnings” and “the first day of spring”, being a simbol for revival, restoration and renewal.
This is a bold move after last season’s pale shades of pink and blue and maybe a real turning point for 2017’s aesthetics in fashion, beauty and home decor. If you followed the 2017 runaways you may have noticed this color already being used by designers such as Balenciaga, Pucci, Kenzo or Zac Posen and we honestly can’t wait to see the fast fashion reinterpretation of these items.
Until next time, keep it green!