Uniqlo gets cooler!

I’m a long time fan of Uniqlo and I love their basic & qualitative pieces. I also love their designer collabs. This time is London based JW Anderson and I think this British-Japanese combo is a keeper.

Asked about the collection, Anderson said: “Uniqlo is something I wear daily, so it was personal to me and I became very excited. For me, the point of doing this collaboration was that I believe in democracy in fashion, and what I hope will be achieved is that any age demographic can pick up and find something within the collection to relate to. Doing something with Uniqlo is very interesting. It’s a different exercise than with JW Anderson, because we have a wholesale network whereas Uniqlo is a retail network. It means you come up with a wardrobe which is universal and quirky.”

You can find the pieces in store or online and I encourage you to add some of the pieces to your fall wardrobe. They keep the minimalist vibe Uniqlo preaches, but they pay tribute to the British heritage, with plaid prints and rugby stripes.

The collection features 33 pieces, for both women & men, with affordable prices starting from 20 to 150 euros for the outwear selection.

JW Anderson is not the first colab for Uniqlo, who’s worked in the past with names such as Carine Roitfeld, Lemaire, Ines de la Fressange, Helmut Lang and Theory. Oh, and they also had some cool T-shirts in partnerships with Disney, Star Wars or Hello Kitty.