This fifth in-season TOMMYNOW runway show continues to bring the brand’s spirit to life with consumers globally. From cities across North America, Europe and now Asia, every stop infuses TOMMY HILFIGER with the youthful and optimistic energy of local audiences.

TOMMYNOW ICONS took place on Tuesday, September 4,  presenting the Fall 2018 TOMMY HILFIGER collections at the Shanghai Port Terminal against the backdrop of the city’s iconic skyline. The event built on the success of Tommy Hilfiger’s signature “See Now, Buy Now” format, and all runway looks were available across an ecosystem of immediately shoppable channels in more than 70 countries.

The debut collaboration between Tommy Hilfiger and four-time FIA Formula OneTM World Drivers’ Champion Lewis Hamilton, TommyXLewis, is a collision of sporty prep meets street.

The TOMMY ICONS women’s capsule and global campaign is fronted by global brand ambassadors model Hailey Baldwin, model and activist Winnie Harlow, and actress Maggie Jiang, who also walked the runway to present the collection. The capsule celebrates the brand’s most iconic styles, putting an elevated twist on timeless classics for the now.

The show was opened by Hailey Baldwin and featured top models including Winnie Harlow, Maggie Jiang, Joan Smalls and Lucky Blue Smith.

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