Or The Most sustainable jeans via C&A, as they have been GOLD Certified by Cradle to Cradle Products Innovation Institute, an NGO that aims to turn goods production into a positive action for people and the environment.
The certification process involves an in-depth look into processes, factories, materials, suppliers and producers and is the result of several months of hard work. To obtain this certificate, C&A has worked closely with Fashion for Good with whom they will also publish a guide available for free to all companies who want to get involved in the sustainable production of jeans.
The collection includes items for both women and men, jeans and T-shirts, all Gold certified, as well as other items Bronze certified. They are available in stores and online and the price for a pair of jeans is just 29 euro – making it an affordable investment into sustainable fashion. So next time you enter a C&A store be sure to find the #WearTheChange section and purchase the environmentally friendly jeans – they are quite the looker, as well!