UGG Steps Into Băneasa with a Stylish New Shop-in-Shop

Sport Couture set the scene for the launch of the new UGG shop-in-shop, bringing together a curated crowd for a day that blended laid-back California ease with the polished rhythm of Bucharest’s lifestyle scene.

The space was transformed through a series of brand activations built around a bespoke illustration created especially for the event by a local artist, Doriana Mărășoiu, adding a personal, contemporary layer to the UGG universe.

Guests discovered the new corner through tactile, playful experiences that made the evening feel less like a launch and more like a style journey. UGG shoes were personalised on site with cool charms, while limited-edition tote bags became the evening’s most coveted keepsake.

With its warm textures, creative details and effortless sense of cool, the event marked more than a retail moment. It introduced a fresh destination for those who see comfort not as a compromise, but as a statement of modernity.

Now in Băneasa Shopping City, ground floor.